AI
Social
B2C
LinkedIn’s AI enhanced profile
LinkedIn Premium AI Profile is a new paid product designed to help members stand out and convert visitors more efficiently.
Role
Led mobile & monetization strategy
Company
Scope
0-1 feature leading GenAI innovation
My role
I led the mobile and monetization strategy to secure executive buy-in, craft our long-term vision, and design the MVP. This involved working with cross-functional partners, ensuring alignment and guiding the GenAI principles and components for other teams.
Context
AI suggested profiles was a 0-1 feature that led the innovation of GenAI at LinkedIn. The combination of ChatGPT4 combined with the LinkedIn economic graph allowed enhanced profile suggestions to help Premium subscribers create a best in class headline and summary to help achieve key goals based on identified jobs to be done.
Problems
Presenting your best self on LinkedIn creates anxiety. What will people think about what I say? What if I do not say the right thing? What if I do not sound smart enough? What if I do not get a job or a client because they did not like what I said?
Members face a blank canvas. They do not know where to start, what to write, or how to write.
Opportunity
The opportunity was to improve the outreach experience across our three marketplaces. We developed solutions using Generative AI combined with LinkedIn's knowledge graph, social proof network, and daily contextual workflows.
Member verbatim from user research
"Writing with a blank canvas induces anxiety. I would use this to start me off and then edit."
Member A
"I have thought of sending messages to job posters but find the approach awkward. What do I say when I reach out? This is great because the tool removes the awkward 'what would I say?' issue."
Member B
"English is not my native language. I feel safer using something written by AI. I am sure there are not many grammatical mistakes in the text."
Member C
Framing the design challenge
How might we help members update their profile so they stand out and make a good great impression?
Jobs to be done
As a jobseeker, I want to write effective resumes and profiles to stand out and improve my chances of getting a job.
As a Leader & Career Accelerator, I aim to write better resumes and profiles to build a strong network.
Solution
Accessing the feature
We placed entries in high touch areas to maximize awareness. This makes adding or updating easier. We highlight the enhance promos in multiple locations based on visits. We prioritize the top of profile to show importance. For permanent entries, we use contextual locations where members look for improvements and next steps.
Drafting a suggestion
We highlight simple recommendations with editing and customization. Understanding how members receive suggested drafts helps us improve them. Members rate suggestions to improve quality over time.
Comparing the draft to original
Providing confidence in the new version was essential. Members need to compare new with old. We offer the ability to toggle between the new suggestion and the original.
Member feedback
"LOVED THE TOOL! I have always dreaded the 'about me' section. With a few clicks and edits, done. The tool highlighted my experiences most relevant to what I do professionally now."
Member A
"I overthink when writing about myself. I have been putting off the 'About Me' section for months. This feature helped and wrote a great description for me."
Member B
"I am super impressed with the profile enhancement suggestions!"
Member C
"Great feature. I spent 10 minutes editing my summary. I did not have a summary before and this saved time. A few things were incorrect but overall satisfied."
Member D
Results
LinkedIn's GenAI profile MVP focused on enhancing multiple important profile fields. Follow-up features are focused on inline edit and monetization.
63%
Suggestion acceptance rate
+6.6%
Positive impact on profile edits
+1.3%
Increase in self profile views
+5.1%
Conversation sends + replies
+0.7%
Site-wide sign up increase
View more work
Back to portfolio
© 2025 Brad Fox Design. All rights reserved.
AI
Social
B2C
LinkedIn’s AI enhanced profile
LinkedIn Premium AI Profile is a new paid product designed to help members stand out and convert visitors more efficiently.
Role
Led mobile & monetization strategy
Company
Scope
0-1 feature leading GenAI innovation
My Role
I led the mobile and monetization strategy to secure executive buy-in, craft our long-term vision, and design the MVP. This involved working with cross-functional partners, ensuring alignment and guiding the GenAI principles and components for other teams.
Context
AI suggested profiles was a 0-1 feature that led the innovation of GenAI at LinkedIn. The combination of ChatGPT4 combined with the LinkedIn economic graph allowed enhanced profile suggestions to help Premium subscribers create a best in class headline and summary to help achieve key goals based on identified jobs to be done.
Problems
Presenting your best self on LinkedIn creates anxiety. What will people think about what I say? What if I do not say the right thing? What if I do not sound smart enough? What if I do not get a job or a client because they did not like what I said?
Members face a blank canvas. They do not know where to start, what to write, or how to write.
Opportunity
The opportunity was to improve the outreach experience across our three marketplaces. We developed solutions using Generative AI combined with LinkedIn's knowledge graph, social proof network, and daily contextual workflows.
Member verbatim from user research
"Writing with a blank canvas induces anxiety. I would use this to start me off and then edit."
Member A
"I have thought of sending messages to job posters but find the approach awkward. What do I say when I reach out? This is great because the tool removes the awkward 'what would I say?' issue."
Member B
"English is not my native language. I feel safer using something written by AI. I am sure there are not many grammatical mistakes in the text."
Member C
Framing the design challenge
How might we help members update their profile so they stand out and make a good great impression?
Jobs to be done
As a jobseeker, I want to write effective resumes and profiles to stand out and improve my chances of getting a job.
As a Leader & Career Accelerator, I aim to write better resumes and profiles to build a strong network.
Solution
Accessing the feature
We placed entries in high touch areas to maximize awareness. This makes adding or updating easier. We highlight the enhance promos in multiple locations based on visits. We prioritize the top of profile to show importance. For permanent entries, we use contextual locations where members look for improvements and next steps.
Drafting a suggestion
We highlight simple recommendations with editing and customization. Understanding how members receive suggested drafts helps us improve them. Members rate suggestions to improve quality over time.
Comparing the draft to original
Providing confidence in the new version was essential. Members need to compare new with old. We offer the ability to toggle between the new suggestion and the original.
Member feedback
"LOVED THE TOOL! I have always dreaded the 'about me' section. With a few clicks and edits, done. The tool highlighted my experiences most relevant to what I do professionally now."
Member A
"I overthink when writing about myself. I have been putting off the 'About Me' section for months. This feature helped and wrote a great description for me."
Member B
"I am super impressed with the profile enhancement suggestions!"
Member C
"Great feature. I spent 10 minutes editing my summary. I did not have a summary before and this saved time. A few things were incorrect but overall satisfied."
Member D
Results
LinkedIn's GenAI profile MVP focused on enhancing multiple important profile fields. Follow-up features are focused on inline edit and monetization.
63%
Suggestion acceptance rate
+6.6%
Positive impact on profile edits
+1.3%
Increase in self profile views
+5.1%
Conversation sends + replies
+0.7%
Site-wide sign up increase.
View more work
Back to portfolio
© 2025 Brad Fox Design. All rights reserved.